In today's digital age, one of the most valuable resources for businesses is data. And one of the most valuable types of data is behavioral data. Behavioral data is information about how users interact with a website or application, such as the pages they visit, the items they click on, and the search queries they make. By collecting and analyzing this data, businesses can gain a deeper understanding of their users' needs and preferences, which can be used to enhance search relevance and personalize the search experience.

Behavioral data can also be used to improve the search engine's understanding of users' intent, by learning from their previous search queries, clicks, and conversions. this helps the search engine to provide a more relevant and personalized experience, by understanding the user's needs and preferences, making it more likely to return relevant results. By understanding the needs and preferences of users, Mezereon can tailor the search results to each individual user, making the search experience more efficient and effective.